By Dave Bromley
Imagine how valuable it could be to you if you had a list of known buyers you could e-mail regularly with your offers. Talk to any Internet marketing “guru” and he or she will tell you that “the money is in the list” And this is perfectly true.

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Sales letters are the unpaid, untiring salesmen for your product. Make them effective and they will reward you. If they are ineffective you are leaving so much money on the table. Try the following tips to make the most of your salesmen-in-print.

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