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Free SEO Tool

Filed Under (Free Offers, online marketing) by Derek on 25-09-2008

Free SEO Tool

If you rely on, and would like to benefit from a high ranking with the search engines then you cannot afford not to use Traffic Travis. Version 3.0 was launched over the summer to an amazing reception. Here are just some of the tools you’ll find inside. Remember it doesn’t cost anything.

Page analysis: Almost like having an SEO expert look at your webpage and tell you what you are doing right, and what you are doing wrong. This tool does all that, and then gives you solutions for improving your on-page SEO! Oh, it also gives you a grade. Are you an A+ student, or is your site going to flunk?

Position ranking: Keeps a daily, weekly or monthly record of exactly where your website is ranked for any search term. Check all the major search engines (Google, Yahoo, MSN Live, Ask and Altavista) and see whether you’re going up in the search engines … or down.

Keyword finder: A cutting edge keyword finder tool to give you a huge number of relevant keywords.

Keyword sorter: An essential keyword sorter tool that enables you to categorize extremely large lists of keywords into targeted adgroups for PPC purposes.
Top sites for keywords: Quickly find all the top sites for your various keywords… then analyze them to see if you can steal some of their tricks.
Backlinks to site: Who is linking to you? Who is linking to your competitors? What pagerank are they? What anchor text are they using? Checking all this information by hand would be a full-time job, but Traffic Travis does it with just one click. And by analyzing your competitors with this tool you can find other great sites to buy/trade links with.

Project report: Generate graphs and reports on your search engine rankings and more. This tool is another fun one to use on your competition ;)
PPC Keywords/details: Discover how many advertisers are advertising on each keyword and whether there’s a heavy turnover in advertisers. This could mean that the keyword isn’t as profitable as everyone thinks!

Top sites for keywords: Who are the biggest players in your niche? Which keywords are they bidding on? Suss out who your major competitors are, and then analyze their campaign. After all… they must be making money…

Websites Keyword list: A more indepth keyword snooping tool… this shows you whether competitors keep advertising on a particular word, or whether they drop it periodically. (Consistently advertising on a keyword means it must be really profitable!) This tool also easily shows ad ranking position, so you can see which positions seem to work the best…

There’s loads more, I could go on all day. But it’s probably more effective for you to go and download it from  TrafficTravis and see for yourself! After all… it doesn’t cost anything.

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Get Googled in 60 Minutes Video

Filed Under (General, online marketing) by Derek on 13-08-2008

Get Googled in 60 Minutes Video

When i first got an email about this I was very skeptical, however, the sales page had Michael’s email address and said I could email him with any questions.  So I did.

I found Michael to be very honest and responded to his emails very quickly with some good advice.  I therefore decided to go ahead and purchase the ebook and video

The delivery as expected was by return so I sat and watched the video through twice.  I then set about putting what I had learnt into practice and test the theory.  Within an hour I had completed the tasks and google was already visiting my site and results starting to show.

Googled In 60 Minutes is a fantastic video for all affiliate marketersas it shows you white hat techniques that not only does google like but is an easy easy way to get listed on google within hours rather than days and often on the 1st page of Google.

For more information about this video which i can see being popuar visit Get Googled in 60 days or read our review.

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How Not To Build a List

Filed Under (online marketing) by Derek on 28-06-2008


Trying to build a list can become your worst nightmare if you do not take care to do it in the right way. Here’s several ways to destroy your own business while you’re trying to build it.

Your first mistake would be not having a niche, or target market. Do not try to address the entire online world with your list. Instead, focus on a group of people who want the information you have. Why would you send your message out to any others? That would be like standing on a street corner, wearing an advertising “ sandwich board” to promote your products.

Next, if you do not create and nurture an online, personal relationship with your customers you won’t have any customers. People who are hungry to buy your products want to know who they are dealing with…that would be you. There’s so much hype and false claims online today that the average customer doesn’t believe most of what they read. They want to trust you. Give them reason to do that and you will have a customer for life.

If you don’t allow your customers to become part of your virtual world, you will lose them. Ask questions that you want your list to answer. Use surveys. People don’t like it when they feel like they are just bodies with a credit card. They want to believe they are an important part of your business and asking for responses from your customers will have more than one benefit for your business.

The major benefit for you when asking your list members to help you with something…survey or just one or two questions…is that you will probably get multiple answers that will identify exactly what your readers want. Fill that need and you will create major loyalty that translates to sales.

One thing to remember here is to always identify and thank the list member who submitted the question you are addressing. If that happened to you, how would you feel? I would guess the answer to that question is “Special.” It might be a good idea to get permission to use real names, if your customer isn’t using a screen name.

One last way to ruin your business is not to include an unsubscribe link in your emails. People want to know that they can get off your list easily, if they want to. Make sure you respond to that unsubscribe request immediately, without any hesitation, or set it up on an autoresponder. Believe me, you do not want to be branded a spammer, unless you are tired of having a successful business.

Why Not visit Boomerang List Builder

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How Much Does your Domain really Cost?

Filed Under (Hosting, online marketing) by Derek on 12-05-2008

It may surprise you to know that one of the most popular questions I get asked by newcomers to internet marketing is related to buying a domain name.

Now I know if you’ve been around a little while you’re probably thinking “Buying a domain name! How hard is that? Just choose your name, click and buy!”

But stop and think about it for a moment … there is actually far more to it than you may realise

From the minute you arrive at your preferred domain seller you’re bombarded with choices, processes and options that are designed to get you spend a deal more than, say, the $4.99 you originally thought your shiny new domain name was going to cost you.

I have purchased domains from several places over the years such as 123reg, ukreg, namecheap, 1and1 and decided to take look at one of these and see exactly what’s on offer and whether all these add-ons and extras are totally essential or relevant at this stage.

* OK, so the first thing I see before I even type in the domain name I want to buy is that there’s a “Sale” on certain suffixes like .com .net .org

* I type in my domain name –which for this example I am using “domain-name-confusion.com” and click the `next’ button. The first thing I notice is that it is available, great - , but hang on… I can also buy domain-name-confusion.US .NAME .BIZ etc and many more. I can also choose from MYdomain-name-confusion, EASYdomain-name-confusion, domain-name-confusionONLINE, domain-name-confusionSTORE and myriad other combinations – do I really need all these?

How do I choose a domain name

* I decide that I don’t really need them all and that I’m just going to stick to my original choice of domain-name-confusion.com after all the venture I am trying might not work any way and I have just thrown more money away and so I don’t check any of the other boxes. I proceed on to what I think is the checkout but OH NO… again I’m being asked to STOP! Why don’t I protect my brand and increase my traffic by buying the .org .net and .info - and I’m even offered a really amazing “special price” to buy the job lot!

And what’s more there’s a list of reasons why I really should do this

So I have a further think about the domain and decide, no I just want to stick with my original domain name and so I click next

Great! We’re onto the summary page where I’m told what I’m ordering.

But WAIT! The length of the registration has been automatically set to 2 years (of course, there’s the facility to change this to 1 year). Renewal is also set to `Auto’ so when the registration period is up and we forget to renew our domain name, the money will automatically be charged to my PayPal account or credit card. But what if I get a few months down the line and I’m not still using this domain name and I think that I won’t bother renewing it? Can I just let it lapse? Not with `Auto’ switched on, I can’t. And there is a good chance I will forget this option has been enabled until the money has been deducted

Do I want my domain name certified for an extra $2.99? Do I want email adding to my domain for an extra $1.99? Is that Complete or Deluxe, Sir?

How about Hosting, Sitebuilder, a blog or even some traffic driving software? Is that Standard, Deluxe or Protected,?

* Well they are being very kind and thoughtful to offer me all these options but to be honest I just want the domain name

Phew, the checkout at last! But wait, do I want to add protection to my domain name and make it `private’? (Private means that your name and address will not be available on whois and usually costs more) Do I want to add another domain name? Am I sure I don’t want the .NET OR .INFO?

Quite a marathon when you think about it just to buy a domain. And, of course, when you are all wrapped up in the dream of having your own website and wanting to make it perfect from the outset, you are vulnerable to emotional suggestions. PROTECT, INCREASE, EXPAND, ATTRACT………

So let’s take a look to see if you need all these unfamiliar, but reasonable-sounding options?

Do You Need Extra Domain Suffixes?

You can register a .com domain name with several very reputable registrars for, say, $6.99/yr to $9.99/yr. Fees for registering the other possibilities, .info, .co.uk, .net, .org, .biz, .tv can range from $0.99 per year to whatever the registering company wants to charge.

But is it going to be worth it? And where do you stop with the combinations? .com, .co.uk, .info and then there’s the `do I add a dash ( - ) just-to-be-on-the-safe-side.com, .org, .biz’ ? I would say, probably not. The .com brand is so widely known that most people will automatically type in a .com extension on any website they are trying to find.

Private Registration

This option will keep your private details, name, physical address and email address unavailable to anyone checking the ownership of your domain on “Whois”. Internet law requires that all information about domain registration be publicly available and “Whois” maintains the databases that hold this information.

If you buy a private registration, your details will not be available to just anyone who wants to check your domain for specific ownership. There are many domain owners who don’t think this is necessary but, on the other hand, private registration can help you avoid spam, crank emails and unwanted phone calls. I don’t actually recall anyone ever phoning me up after getting details from the whois. I have had the odd spam from t though

It is worth bearing in mind that any emails you send from the US that are commercial in nature, like:

* Promoting a product or affiliation

* Suggesting that the reader visit your sales page

* Offering a discount for purchasing some product

are required, by the US Can-Spam Act, to have your correct, physical mailing address visible to your email recipients and the correct email address you sent the advertisement from, so this kind of defeats the object of private registration in some ways. I have found including the phone number also increases credibility. I would also recommend an autoresponder/follow up system like aweber

Protected Registration

This form of domain registration protects you from inadvertent expiration of your domain registration, including credit card expiration, failed billing or outdated contact information. It also makes it more difficult to accomplish most malicious domain transfers by Internet predators. Effectively, your domain would be held for you until you renewed the registration.

It can cost more than $25 a year for this service, depending on who you are using for this protection. If you are a small marketing venture, selling a piece of software, an affiliate product or an ebook on a niche product, you may not need this upsell. However, if later your domain starts making lots of money, and you decide that you do need it, you can easily add it.

Business Registration

This level of domain registration keeps need-to-know information about your business in the Whois database. That information can include a map to your store, website photo, business description, phone number and links to vital pages of your website.

The vital information your customers might need to facilitate business deals with your business is visible to millions of searchers in the Whois domain name database.

Do you need it? That would depend on the nature and size of your business and your budget. This would be more of a marketing/budget decision. A small, start-up website selling one ebook would probably not need this additional service.

How Many Years Do You Need?

At the start this is probably like asking how long is a bit of string? Every time you register a domain name, regardless of the service you choose to use for the registration, you will be offered a multi-year registration at a discount. It is up to you whether you consider this offer to be a good deal, but you might want to consider something before you do it.

Are you positive that you will still want to own the domain name after the first year? Will you still be in business in a year? Will you have graduated to a bigger, much different online business or another business entirely? Will the domain be relevant ?

If you take a multi-year package, the registrar will get all the money up front and you will not get a refund if you change your business or drop out entirely.

Hosting On The Domain Registry Site

This is a likely time-saving upsell you will be offered when you register your domain name. It seems like it would be an easy, time-saving option to buy. Your domain and website would be in the same place.

Most Internet Marketers, if asked, would advise against doing this. Putting all your eggs in one basket means your entire business disappears if the domain registrar quits doing registrations or generally just goes out of business. This has happened tome with a largish American domain registrar that I used for all my .com’s who now appear to be nowhere to be found .I now spread my domain registrations over several companies

A better choice would be to find another hosting company) that provides the options you need to make your website what you want it to be. (I run 1stChoiceWebHost.co.uk )

Finally…

The multitude of domain registrars on the internet will guarantee that there will be more offers to upgrade or to buy packages with various multiple options that sound fantastic on the surface. Since it’s your money at stake, it might be wise to carefully consider what you actually need right now…not a year down the line. By then your needs could be far different than anticipated originally.

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Make Money from 404 error pages

Filed Under (online marketing) by Derek on 03-04-2008

Make Money from 404 error pages

I am sure like the rest of us you have visited a site and got a 404 page either because the page has moved or you have typed the url incorrectly. What do you see? The chances are you saw a generic 404 page such as www.hairhelp.co.uk/’kk which simply says page not found.

This is what is more commonly known as the 404 Error Page. It’s the page that shows up by default when someone ‘accidentally’ types in the address of the page they are looking for on your site incorrectly or even if you have changed your site and renamed pags and people find an old page on google that is not there any more.

Now, in many cases, it truly happens by mistake. However, if you sell downloads then this can happen because people are snooping around to try and steal your download page. Basically what this means is that people try and guess your downloads and the most common is http://1stchoicesoftware.co.uk/downlaods or something similar. I know this is shady but people will try and get ebooks, software, info products without paying especially if they have resale rights and then sell them on.

So what can be done with 404 pages I hear you ask. Most hosts including mine (www.1stchoicewebhost.co.uk) will allow you to create your own custom 404 page via the cpanel witch is fairly straight forward. This means you capitalize on it whether they are doing it
purposely or they are truly ending up there by accident.

If you have your own website and it gets traffic, some of your visitors are ending up on that page. Now, if they are seeing the generic message that their browser shows them when it happens, then you are not making good use of your website and worst still they may simply click away and be gone forever .

What you have to remember is that every page of your website can put money in your pocket. Even your 404 error page. You can customize that page just like any other page on your website.

Some ideas to utilize on that page include:

-Making an special offer at a discounted price.
-Having it be a squeeze page.
-Making it an Adsense page.
-Redirecting it to a related affiliate product.

Those are just a few of the many different, yet profitable types of ways you can make good use of your 404 error page.

It won’t make you rich, but it definitely will put some extra money in your account. Maybe it will help you pay one of your bills, or you can just reinvest it into your
business.

Either way, if you don’t customize this page, you can be leaving money on the table. Having something for your visitors to see that end up on that page is extremely more beneficial to you then not having anything on that page.

I have recently been looking at ResellerGoodies and using this on my 404 pages such as www.moneymasteronline.co.uk/jj the great thing about this is that is based around the $7 script so if anyone buys any of the products I get 100% of the profit and also the cart is automatically generated which means I can throw the code up on the 404 page or indeed any page and simply forget about ti as it will grow as members add new products. When I joined the cart only had 6 pages now it has 9.

If you want to make the most of your 404 pages or get into selling software to your cliet shtn I would recommend at ResellerGoodies

Ease of Use: 4 out of 5

- The one thing they did not make clear is that you need to add your paypal email and clickbank ID before generating the code for the shop

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5 Reasons Why Blogging is the New Internet Marketing Tool

Filed Under (online marketing) by Derek on 08-12-2007

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

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