By Michael Harris

Is writing an ezine or newsletter still worth your time and
effort, or is it a fading means of marketing?

With all the spam filters being automatically included in email
clients these days it’s definitely harder to get your messages
through.

But that’s exactly why you need to start and maintain your own
ezine or newsletter. By building the trust factor with your
readers they’ll always be willing to accept your emails.

The benefits of ezine marketing are numerous. As an ezine
publisher you need to do a few things first to ensure your
success.

Target Market

The very first item you need to know’s what is your target
market or audience. Is there a want for the information you’ll
be writing about? Is there an audience?

It doesn’t do you any good to write about a topic that no one
else cares about. That is if your goal is to monetize your
efforts. If you’re just writing for your own pleasure then by
all means write away. But if you’re looking to make a profit
from your writings then you have to make sure there’s a market
for it.

Scope

You’ll also have to figure out how broad a range each issue
will cover. Is it going to be a general information ezine that
covers a lot of different issues in the same niche or is it
going to focus one one particular item, sort of a sub niche?

As an example we’ll use internet marketing. There are many
different forms of internet marketing ranging from ezines to
pay-per-click to SEO.

If you’re involved with all aspects of your own site marketing
you could touch on each item every few issues.

It’s much better though to target a specific segment of your
topic. The more focused your topic is the better. This way you
know that your readers are interested in what you’re offering
not only in your writings but your product recommendations as
well.

If you do have knowledge in all of the subniches in your field,
perhaps starting a more closely focused ezine on each topic
would be more beneficial.

That way if you’re ezine’s sole topic’s SEO, you can offer
recommendations on SEO related products and services. If you’re
focusing on article writing, those are the products you’ll
endorse.

So by finding your target market and narrowing your field or
scope of topic, ezine and newsletter publishing will continue
to be a lucrative endeavor.

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