Using flyers in your offline advertising plan can be an extremely effective and profitable tool.Flyers are like big business cards…only better.
While the space available with flyers is larger than business cards,you want to keep your text to a minimum.Flyers are your chance to use color and graphics to attract attention to your message.Use this advantage to its fullest.

The text of your message should have only one theme from the following.
* General Information.
* A Sale.
* A Special Promotion.
* A Time Sensitive Offer.
* An Announcement.

Text Content Presentation

Your Headline should be either your Business Name or an up to 5 word eye catcher.
Four to eight lines of smaller text to explain your offer.
Your contact details.
Your website URL.

Color and Graphics:

You want your flyer to stand out,so use bright and complementary colors.
Don’t use more than 4 colors.Use white as the background with 2-3 bright colors as accents.

When using photos and/or clip art…make sure you don’t use more than 25% of total flyer space.

You can create your own flyers using Desktop Publishing software and your printer.

You can also have your local printer do them for you.

Contact printers in your area for pricing and whether there are discounts available. Many printing services will offer discounts to recurring customers and many will also give a price break when you can provide them with your ready made copy.

Compare pricing and then weigh the cost of whether it is more beneficial for you to ‘do it yourself’ or to have it done for you. Don’t forget to add in the cost of high quality printer paper and ink when doing cost comparisons.

Once you have your flyers you can hand them out personally,or leave them with businesses in your area.Remember,you must ask permission from business owners BEFORE you leave flyers with them.I have found that bulletin boards in grocery store exit areas work well for this…although there are many areas and businesses that work just as well.

One area where you should not leave your flyers is on car windows.This used to be a popular area and many organizations and small businesses would do this,but this particular tactic has now become illegal in some states.

Enjoy the color of flyers and the extra sales and success they can bring you.