As with any business, you’re “dead in the water” unless there are
paying customers to keep you “afloat”. Those customers are
called ‘Traffic’ (whether you’re operating Online or Offline).

But how do you get targeted Traffic (your prospective customers)
to look in your direction in the quickest time possible? I’ll
answer that in 3 letters..

..P.P.C. Otherwise known as ‘Pay Per Click’ advertising.

A simplistic explanation of P.P.C advertising is that you’re
paying when someone clicks on an Ad that you’ve placed which is
written to attract very targeted customers who are searching for
your exact product or service.

How are they searching? By entering Keywords and phrases into
the search engines.

All you need to do to get your “billboard” in front of them is to
make a list of the Keywords that most of these people are using
(to search for your products or services) and bid on those
Keywords on a per-click basis. Most P.P.C. search engines
typically allow a minimum of 10 cents per click (some may be as
low as .05 cents).

It’s easy to find out what Keywords are being used in the search
engines. I use a f*ree piece of software called Good Keywords
to extract this information from the search engines in just
seconds. You can get more information and download this software
by visiting http://www.goodkeywords.com

Once you have a list of Keywords in place, you’ll want to create
your Ad using a few of those keywords in the Ad’s text. Once you
determine your budget, what you want to pay per-click, post your
Ad with search engines who offer P.P.C. advertising options.
I’ll give you a link to the most popular of these search engines
in a moment.

Now when anyone types in a keyword that you’ve bid on, you’re Ad
will show up. If it gets the prospective customer’s attention,
they’ll click on it to go to your site (auction store, etc) to
get more information. The rest is up to you to close the sale.
Just ensure that you’ve followed a few basic and simple rules for
listing your product. Need a reminder? Learn more at:
http://www.6figuremarketing.com/articles/make-money-on-ebay.html

The most popular P.P.C. service? It may be no surprise, as this
one happens to be the largest and most recommended by marketing
experts. I’m referring to Google’s Adwords at:
http://adwords.google.com

These are the classified-sized Ads you see on the right hand side
of Google’s ‘results page’ whenever you use their search engine.
And your Ad could be showing up in on Google’s results page and
driving targeted traffic to your e-Bay store (or any page that
you want to send traffic to) in as little as the next 15 minutes.

Side Note: with any paid advertising method, make sure that your
expected profit margin covers your Ad costs. It’s all about
Testing to see what works best for you and your business.

Ready to give P.P.C. a try?

First, you need to gather your Keywords and create your Ad. But
keep in mind, there is a formula to creating this type of
targeted Ad that ensures the “most bang for your buck”.

The good news is.. you can discover this formula immediately by
reviewing a f*ree Adwords “Super Tips” course available at
http://www.6figuremarketing.com/adwords-tips.shtml. No
registration required (at the time of this writing). You’ll get
instant access and you’ll shave months off your learning curve.
I’m all about “getting it right the first time” whenever
possible.

Pay Per Click advertising can be very effective, as you’ve just
taken your products to the world outside eBay. Imagine someone
going to a search engine, typing in what they’re looking for and
seeing your store right there!

What’s more, if you target this approach to specific models of
a product it can be very cheap. Most advertisers try to get as
much traffic as they can instead of targeting their ads as
specifically as you will be, meaning there won’t be much
competition for the keywords.

By the way, e-Bay encourages this method of marketing because it
benefits as well as you, since it drives new buyers to e-Bay as a
whole, not just to your site.

So when planning your next marketing budget, take a serious look
at Pay Per Click. It may be the competitive edge you’ve been
looking for.

—————
Dave Lovelace is the author of e-Bay Platinum Profits, a step by
step beginner’s guide to Making M*oney on e-Bay “the right way
the first time”. Subscribe to Dave’s F R E E 9-day mini-course,
“eBay Success Tips: Quick-Start Guide To Winning The Auction Game
(for Newbies)” and discover everything you need to know to get
started right away! Get lesson 1 in the next 2 minutes when you
signup now ==> http://www.auctionplatinum.com/ebay-course.html