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Make Money from 404 error pages

Filed Under (online marketing) by Derek on 03-04-2008

Make Money from 404 error pages

I am sure like the rest of us you have visited a site and got a 404 page either because the page has moved or you have typed the url incorrectly. What do you see? The chances are you saw a generic 404 page such as www.hairhelp.co.uk/’kk which simply says page not found.

This is what is more commonly known as the 404 Error Page. It’s the page that shows up by default when someone ‘accidentally’ types in the address of the page they are looking for on your site incorrectly or even if you have changed your site and renamed pags and people find an old page on google that is not there any more.

Now, in many cases, it truly happens by mistake. However, if you sell downloads then this can happen because people are snooping around to try and steal your download page. Basically what this means is that people try and guess your downloads and the most common is http://1stchoicesoftware.co.uk/downlaods or something similar. I know this is shady but people will try and get ebooks, software, info products without paying especially if they have resale rights and then sell them on.

So what can be done with 404 pages I hear you ask. Most hosts including mine (www.1stchoicewebhost.co.uk) will allow you to create your own custom 404 page via the cpanel witch is fairly straight forward. This means you capitalize on it whether they are doing it
purposely or they are truly ending up there by accident.

If you have your own website and it gets traffic, some of your visitors are ending up on that page. Now, if they are seeing the generic message that their browser shows them when it happens, then you are not making good use of your website and worst still they may simply click away and be gone forever .

What you have to remember is that every page of your website can put money in your pocket. Even your 404 error page. You can customize that page just like any other page on your website.

Some ideas to utilize on that page include:

-Making an special offer at a discounted price.
-Having it be a squeeze page.
-Making it an Adsense page.
-Redirecting it to a related affiliate product.

Those are just a few of the many different, yet profitable types of ways you can make good use of your 404 error page.

It won’t make you rich, but it definitely will put some extra money in your account. Maybe it will help you pay one of your bills, or you can just reinvest it into your
business.

Either way, if you don’t customize this page, you can be leaving money on the table. Having something for your visitors to see that end up on that page is extremely more beneficial to you then not having anything on that page.

I have recently been looking at ResellerGoodies and using this on my 404 pages such as www.moneymasteronline.co.uk/jj the great thing about this is that is based around the $7 script so if anyone buys any of the products I get 100% of the profit and also the cart is automatically generated which means I can throw the code up on the 404 page or indeed any page and simply forget about ti as it will grow as members add new products. When I joined the cart only had 6 pages now it has 9.

If you want to make the most of your 404 pages or get into selling software to your cliet shtn I would recommend at ResellerGoodies

Ease of Use: 4 out of 5

- The one thing they did not make clear is that you need to add your paypal email and clickbank ID before generating the code for the shop

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