by David Riewe

Resell rights come in many forms and sizes. They can come in
large packages with many products bundled together and offered
for an almost suspiciously low price. Or they can be offered on
a single product for a four-figure sum. There are also different
types of rights offered allowing you to do different things.

Basic resell rights only give you the right to sell the
product. You cannot claim the product is your own and you do
not have permission to offer the resell rights to anyone else.
Basic resell rights are usually the cheapest, so it may be
easier to make a profit. Check the terms for how much you can
charge for the product or if it can be given away, perhaps as a
bonus with something else. There may also be conditions for
distributing the product from membership and auction sites. If
you are buying rights to software make sure you know the
product well enough to deal with any troubleshooting enquiries.
Some software rights sellers are prepared to deal with enquiries
themselves. The product may also come with a web sales page that
you can use, but check for any restrictions.

Master resell rights often include a web page with the product.
They give you the right to sell the product and you can also
pass on this right to your customers. However that is as far as
it goes. Your customers cannot give the resell rights for the
product to their customers. The best master resell rights
packages will include a zip file containing everything you need
to put on your download page.

There are two types of resell rights that may be referred to as
private label rights. One type is where you are given the resell
rights for a finished product and you are also allowed to put
your name on the product as the author. This type of product is
a ready-to-sell information or software product. You cannot
change it other than put your name on it.

The second type of private label rights is also known as source
code rights. The product is not a finished ready-to-sell item.
Instead it will be the raw source material that you can use to
produce a finished item. Programs will be in the source code
format; information products will be in a word processor
format, like MS Word.

You can change the product in any way you want. You can add
your name as author, add more content, omit parts or split it
into several products. You may also be able to sell resell
rights and even master resell rights. Terms and conditions
should be posted, so check them carefully. Most private label
rights packages also come with a web page and graphics that you
can use for selling.

If you have found a resell rights product that you think you
can sell you need to do some basic market research before
purchasing. How many people are searching for this type of
product? How many competing products are there? Have you seen
the product available elsewhere?

If you are going to sell on the internet you need to have
access to the following skills. You must be able to edit web
pages, create payment links and upload the product and web
pages to a server. If you are buying private label rights you
must also be able to edit the product. This is especially
important if you are buying rights for software.

There are many ways you can sell products on the internet. You
can usually set up your own website or add the sales page to
your existing site. You could invest in pay per click ads or
ezine ads. You could write articles. If you have private label
rights to a book you can use some of the content to produce
articles or even a free report for viral marketing.

Resell rights offer the advantage of not having to produce your
own material. However, you need to be sure the product is good
quality and that you have a good marketing plan.

About The Author: Discover how to Make Your Online Business An
Outstanding Success with David Riewe’s FREE ezine “The Ultimate
Marketing Tips” http://www.riewe.com