By Doug Firebaugh

You must understand this next statement:
The successful network marketing company is “Product Focused
and Business Driven.”

What does that mean? It means that your company must always be
products and services focused, but driven by the business
opportunity.

And your products and services must be the “anchor” of your MLM
business.

If you are looking at a company that has bad products, so goes
your business. You MUST be sure your company has QUALITY
Products! QUALITY creates part of the VALUE in the prospect’s
mind!

Your products create the value to the consumer, and you must be
able to talk intelligently about what your are offering to them.

There are many types of products to market in MLM:

Nutrition. Skin Care. Technology. Vitamin Drinks. Legal
Services. Internet Malls. Toys. Food. Cars. Real Estate.
Computers. Educational Materials. Make up and Cosmetics. Water
Filters. Air Filters. Cell Phones. Long Distance. Electricity.
Diet and Weight Loss products. Anti Aging Products. Music.
Books. Scrap Books. Religious Materials and Products. Clothes.
Personal care items. Mortgage Services. Financial Services.

The list of MLM Product Possibilites is almost ENDLESS.

But here is a warning:

Do Not get too detailed about your products and services you
choose, no matter what you choose to sell …you see, people
really don’t care, for the most part, about the ingredients or
technical aspects of your products and services…

INFERNO Secret:

Most people have one question about your products and
services…”How are they going to improve my life..and do they
really work?” This should drive your choice of products.

Your job is to educate, NOT SELL, the customer on the merits
and value of your product and service line. If you educate
them, and you will learn later in TrainingFire how to do that,
you will find them much more open to trying them….

The Rules of MLM Product Selection.

What type of products and services does your company provide
you? You must know what we at PassionFire call the “Rules of
MLM Product Marketing,” to help you select the products right
for you.

There are 4 of them:

1) “The Rule of Details.”

Don’t get lost in the details of your products and services…get
lost in the VALUE that they bring to the customers life. Learn
about what you are marketing, but then blend that in with how
it will help CHANGE their life. (CLUE!!!!!!!!!!!)

2) “The Rule of How to.”

You must understand how your products and services do work, but
only to the point of being able to talk intelligently about
them. Don’t overwhelm the prospect with your knowledge, but
EXCITEMENT about the products.

3) “The Rule of Focus.”

Keep your focus on the MAIN product and services….if there are
a LOT of them, keep your focus on the ones that are the main
ones, and learn about them, and master what you need to talk
about them. The others, you need to be aware of, but keep your
focus on the MAIN ones, and know how to talk about them.

4) “The Rule of Value.”

You will never market any products to anyone if they don’t see
VALUE in what your products. Know what the value is to the
consumer with your products, and know, when it is prudent, the
overview details of the products to enhance the value of your
products.

The 2 Kinds of MLM Products.

Ok.

What kind of products and services are there out there?

Basically 2:

1) Tangible

2) Intangible.

Tangible……

These are the products you can TOUCH, SEE, SMELL, and TASTE.
They are the ones you can hold in your hand, like make up,
vitamins, diet powders, cleaning solutions, part favors, toys,
and the list goes on.

And the Tangibles are the biggest portion of the industry,
especially the supplement portion,because most people like to
market what they can TOUCH and FEEL.

Intangibles

Intangibles are the products and services you CANNOT touch,
see, and feel. They are the services like Internet services,
Legal Services, Tax services, Life Insurance services, and
similar types of products and services. It is a very fast
growing part of the MLM industry.

These products you need a little more detail knowledge about
them as to show the customer they can provide VALUE to their
life. And the understanding of HOW they work will provide some
good conversation with your prospects on the benefits of owning
your services.

You need to ask yourself some questions about your products.

“What would be my favorite product and why?”

“How would my products benefit people and change their life?”

“What products does the company sell the most of?”

“What is the average price of each product?”

“What has some great testimonials about your products?”

“”How large is the market for your products and services?”

“Who is your competition?”

“Why would somebody want your products?”

“What products seem to have the most SIZZLE about them?”

Most MLM companies have multiple products, and the one you like
the most, you will be the most PASSIONATE about, and will talk
about the most.

INFERNO Secret:

The product you have the most PASSION about, you will create
the most value for.

The Passion Value Rule for Network Marketing Products.

That is what we call the “Passion-Value” Rule. Know what you
are the most passionate about, and you will have the most
“Emotional Attachment” to, and that would be the product you
will be most likely to talk about the most.

Know your products ands services line that you choose.
Understand the overview of them, and focus on the MAIN ones,
and keep your focus on those for the most part. Have and
understanding of the other products and services, but usually,
80% of your volume will be done by 20% of the products. Keep
that in mind.

Doug Firebaugh / PassionFire Intl
(c) 2005/ all right reserved
http://www.passionfire.com

About the Author: Doug Firebaugh is one of the top MLM
trainers/speakers/authors in the world, with over a million
people a month reading his training ezine. He spent 13 years
fulltime in MLM, and the last 7 years has been traveling the
world training and speaking. He lives in Birmingham Michigan,
and you can receive a FREE subscription to the MLM Success HEAT
Training Letter at: http://www.passionfire.com/pf_heat_4.html
contact: doug@powerfire.com